Once heralded as the future of marketing, email marketing was seen as the medium to replace direct mail marketers. However, with readership rates falling and spam filters getting stronger some have begun to question if its day of marketing has passed and whether it is any more effective than direct mail campaigns. With the odds being stacked against it, it remains to be decided if it is a worthy investment.
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[Source: Internet and Businesses Online: Email Marketing Articles from EzineArticles.com - Posted by FreeAutoBlogger]
Sunday, January 20, 2008
The Future Of Marketing, Over Before It Has Begun?
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